When a new agent joins our industry it’s fair to say they have an abundance of enthusiasm and zero understanding.

After attending a training session or two they head out into the marketplace and unashamedly seek out and ask for new business.

When competing for the listing their energy is infectious and it secures the business when communicating with buyers they influence and prompt action.

Now fast forward a few short years and a trade-off has begun to take place. More skill and understanding is the natural evolution, however, it seems to come at a cost. Energy levels begin to wain, we become more analytical, question process, our opinions get in the way, and we start to lose market share to the new agent in town.

Understand that agency is an energy game and the agent with the most energy wins.

All the best,
The Auction Group