We’re all for competition, in fact it’s one of the key components of any successful auction. We preach that the fear of loss factor created by competition is essential to achieve the markets best.

Unbeknown to us, we face this same environment in reverse every time we ‘compete’ for the listing.

When you are one of five jousting for the listing, seems nothing is off the table. Fees, marketing, price estimation and method of sale are up for review. If you are lucky enough to ‘win’ the business, the next challenge is making the property saleable.

What if, we changed tact and competed in creativity, competed in building something remarkable, and competed in over service. Direct your energy to standing out from the crowd and you will never have to compete for the business again.

All the best