The New Textbook Human beings just love the textbook case. It’s all about knowing there’s a plan and knowing it works. In property, the textbook case has always been based on the agent’s process. With the ideal marketing commitment, they can generate healthy buyer activity. Using the right dialogue, they extract the right kind of … Read More
The Work Begins Once it’s Finished There’s nothing better than sitting back and taking a break after finishing a tough job. But sometimes, people break too early. Take would-be athlete A. He gets up early on Sunday morning to train hard. When he gets to the end of his run, he collapses in a heap, … Read More
Handling Offers Prior A very real senerio in the current market is providing the seller with an opportunity to sell prior to auction. All too often we are witnessing no understanding of the strategy when offers are presented. This is an environment that requires a deep understanding of auction process, and when executed well, will … Read More
Five Star Rating Ever been planning a trip away and checked one of those hotel ratings websites? Regular users know a five star rating is less meaningful if the number of reviews behind it is actually very small. To have any real meaning, averages, ratings and percentages all need to be based on a decent … Read More